AI legal assistant: research, strategy and calculations at any hour
AI legal assistants help with research, organizing arguments and calculations. See practical uses, limits and how to validate the answers before relying on them.
Recently published
Legal Technology
Tutorial
Pleadings with AI: how to generate a complete complaint and review it safely
Artificial intelligence can generate the full structure of a pleading in seconds. See how to provide good data, review legal grounds and citations, and use AI with professional responsibility.
Clients want to know about their case: transparency without overloading the team
Clients who don’t hear from you call, send messages and feel insecure. See how to offer transparency about the progress of the case in an organized way, without consuming your team’s hours.
Response speed: why the first firm to reply usually gets hired
A prospect who waits hours for an answer moves on to another firm. See how to cut response time, including outside business hours, without overloading your team.
Client service that generates referrals: the client experience in legal practice
Referrals remain the main source of clients in legal practice. See how communication, predictability and transparency during the case turn clients into promoters of your firm.
Ethics and Legal Marketing
Tutorial
Google Business Profile for lawyers: show up for people who are searching
People searching for "labor lawyer near me" first see Google’s business profiles. See how to set up your firm’s profile informatively and in line with the Bar’s rules.
Instagram for lawyers: what’s allowed, what isn’t and what works
Lawyers can and should be on social media, as long as they respect the Bar’s advertising rules. See formats that work, common mistakes and how to turn followers into consultations.
Legal content marketing: how to get started within the Bar’s rules
Content marketing is allowed and encouraged by the Brazilian Bar’s rules. See how to choose topics, create an editorial calendar and turn knowledge into authority, without improper solicitation.
A privacy policy for law firms: what to include
Any firm that collects data through its website, forms or WhatsApp must explain how it handles that information. See the essential items of a clear, data protection–compliant privacy policy.
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